SMOKESTACK PIZZA
Positions Held: Lead Creative Director, Social Media Manager, Graphic Designer, Photographer, Front of House Manager
2024-2025
• Designed all brand visuals: menus, posters, advertisements, social media campaigns
• Shot and edited photo/video content for campaigns + launches
• Oversaw large-format print production + installation (murals, window vinyl, chalkboards)
• Completed 70+ major design + marketing projects
• Led influencer partnership strategy to increase brand visibility and engagement
• Multitasked as front of house manager, managing staff operations, ordering inventory, and serving as food expeditor/floor staff
MENU DESIGN
I designed a 6x11in. menu for Smokestack Pizza that balanced clarity, personality, and brand consistency for a busy, fast-paced restaurant environment. My focus was creating something that feels bold and approachable while staying functional: easy to scan, visually engaging, and true to Smokestack’s gritty, bold identity as an authentic Italian eatery. My aim was not to create something overcomplicated, but classic, timeless, and honest.
SOCIAL POSTS
